In a world of uniformity and disposable fast fashion, Pitango Bikes are pioneering a return to beautifully crafted, high quality, stylishly designed bespoke bikes for men and women. Launching in May 2013 by three young London-based entrepreneurs and ‘fixie’ fans, Pitango’s new spring/summer collection of vibrant bikes offers an alternative to clunky cycles in murky colours.
Featuring the season’s hottest colours, from racing green and pillar box red to canary yellow and powder blue, Pitango Bikes feature streamlined steel frames in Pantone shades. With customers able to pick their own colour combinations and design features, Pitango Bikes are aimed at everyone from fashionable hipsters and stylish students to style-conscious commuters and weekend day trippers.
The Pitango brand has always been centred on the love of style and ‘designing great bikes for good people’. The brain-child of Oriya, Simon and Ilan, three young entrepreneurs from Israel and London, the idea for Pitango was born after former carpenter Ilan got his first fixie bike in London and soon got bored of seeing the same designs and colours over the city. Launching first in the bustling, cycle-focused metropolis of Tel Aviv, Pitango then grew from Simon’s mum’s garage in North London and the brand is now launching its first shop in the capital in June 2013.
Beginning with a high quality steel frame that’s either a classic road bike or step-through Dutch style in vibrant rainbow shades, customers choose their handlebar style and their favourite colour combinations for the bike’s tyres, rims, wheels, chainset, seat and bar tape. The build is streamlined but sturdy with Chromo steel lugged forks and thick 28mm tyres for a balanced and comfortable ride, plus a choice of one or three gears.
With cycling moving away from being the domain of lycra clad enthusiasts, increasing numbers of style savvy Brits are looking for bikes that are well made and designed, but also look good. Pitango provides a unique but affordable way to get about a city or town in utmost style.
Prices start from £375, pitangobikes.com