Dri Dri Local Italian Gelato
А lovely pop-up ice cream stall at the Front Room of St Martins Lane Hotel in London. The temporary italian gelato shop is designed by architects Elips Design and serves gelato from the UK company Dri Dri from a timber cart on wheels.
Elips Design explains, “The Front Room of St Martins Lane’s hotel is a dynamic retail space. It has housed various creative collaborations with partners including The Convenience Store (fashion boutique), Wallpaper (photography exhibition), Angela Hill (vintage books), The Design Museum (film screening) and Nowness (video installation). This time it will be converted by ELIPS DESIGN into an idyllic Italian beach, complete with traditional decking, coloured beach cabins, sun umbrellas, chairs and tables. The customers will be transported to the Mediterranean in the heart of London’s bustling centre enjoying their gelato DRI DRI. The beach cabins are thought in the way to divide the space and create a back of the house for storage. The sun umbrella are wall stickers to create more perspective in a bi dimensional space”.